Boosting Dawat Group UK’s Online Visibility with SEO and Local Marketing
Challenge:
Dawat Group UK, a premier catering and events company specializing in authentic Asian cuisine, struggled to stand out in a competitive market. Despite offering high-quality services, their website had low organic traffic, and their local presence was minimal, limiting inquiries for weddings, corporate events, and private parties.
Solution:
We partnered with Dawat Group UK to revamp their digital strategy. Our approach included:
- SEO Overhaul: Optimized their website with targeted keywords like “Asian wedding catering London” and “corporate event caterers UK,” improving on-page elements like meta tags, headings, and content structure.
- Local SEO: Enhanced their Google Business Profile with rich media (photos of their dishes and events), consistent NAP (Name, Address, Phone) data, and customer reviews, targeting local searches in London and surrounding areas.
- Social Media Marketing (SMM): Launched an Instagram campaign showcasing their mouthwatering menus and behind-the-scenes event prep, paired with paid ads to reach engaged couples and event planners.
Results:
- 300% Increase in Organic Traffic: Within six months, their website traffic soared, driven by top rankings for 15+ high-intent keywords.
- 50% Boost in Inquiries: Local SEO efforts led to a surge in quote requests from London-based clients.
- 20K Social Media Impressions: The Instagram campaign garnered significant engagement, with a 12% conversion rate from ads to inquiries.
Our Services
Search Engine Marketing (SEM) & PPC Ads
I create data-driven SEM and Google Ads campaigns that boost visibility, drive targeted traffic, and maximize ROI.
Social Media Marketing (SMM)
I craft social media strategies to increase brand awareness, engage your audience, and drive business growth.
SEO & Performance Optimization
I optimize websites for search engines and user experience, improving site speed, rankings, and overall performance.
Google Display Ads & Retargeting
I design Google Display Ads and retargeting campaigns to re-engage visitors, increase conversions, and expand reach.
